adding creativity to the lawyer toolkit

Regular readers here know that I’m a big fan of author/right-brain-champion Daniel Pink and his take on our new Conceptual Economy that places a premium on creativity in business.

Lawyers aren’t known for being a creative lot. This is evidenced by the enduring nature of the billable hour over alternative fee structures, among other business practices. Some will undoubtedly say: “You can’t change our stripes. Creativity is best left to other professions.” But, I think this is a copout. There’s a wealth of creativity to be tapped in our ranks if we can just find the right inspiration and outlets.

On the inspiration side, you can take a look at a great series of Fast Company posts on the business of creativity, including one featuring the 10 Most Creative People in Sports and one on the Top 10 Most Creative People in Health Care. Imagine what a post on the Top 10 Most Creative People in the Law would include.

On the outlet side, maybe it’s about taking baby steps to tapping and expressing our creativity. Marketing is one area that’s creativity-friendly. Lawyers are already venturing into this creative realm via LinkedIn; Twitter and Facebook.

For more on the marketing front, there’s a great new book from legal marketing expert Paula Black titled: The Little Black Book: A Lawyer’s Guide to Creating a Marketing Habit in 21 Days. If you purchase the book in the next 48 hours, you’ll also receive The Smart Lawyer’s Toolkit, a compilation of advice from more than 30 sought-after experts in the legal arena (including yours truly). My advice comes by way of an interview I did with Gerry Riskin, author of The Successful Lawyer, about the challenges facing attorneys in today’s economy. You can learn more about Paula’s book and complementary toolkit here.

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